February, 1990
River Capital and Management Acquire Serv-O-Matic, Inc.

River Capital, an Atlanta-based private investment firm, has partnered with management to acquire Serv-O-Matic, Inc. (“Serv-O-Matic”), from the Coca-Cola Bottling Company of Memphis, Tennessee. The purchase price was not disclosed.

Headquartered in Memphis, Tennessee, Serv-O-Matic is a full line vending and food service company, providing vending, industrial feeding, catering and concession food services to businesses, universities, principalities and athletic facilities.

River Capital is one of the oldest firms of its type in the Southeast and has acquired companies in a broad range of industries with combined annual revenues in excess of $600 million. River Capital primarily invests in light manufacturing, distribution and select service companies with purchase prices of $10 million to $50 million. For add-on acquisition candidates, the firm will consider companies with a purchase price less than $10 million.